Big values. Tiny friends. Stories kids will love. 🐾
Itchy & Lil’ Pup is a children’s book series set in a colorful, music-filled world called Plurville, a neighborhood where every day feels a little like the best day ever. Itchy is a soft blue furball full of energy and big feelings, and Lil’ Pup is a squishy balloon dog with a heart just as big.
Together they explore Bounce Park, Shimmer Market, Kandi Corner, and all the cozy corners of Plurville, making friends, working through disagreements, and discovering what it really means to treat others well.
Every story in the series is built around one big idea: that how we treat each other matters. We believe children learn best not from lectures, but from watching characters they love face real moments like arguments, hurt feelings, new friendships, and the warm glow of making things right.
Our stories are warm and funny and never preachy. The lessons live in the characters’ actions, not in their words. Kids will laugh and connect with Itchy and Lil’ Pup long before they realize they are picking up values that will stay with them for life.
The heart of every story in Plurville is PLURR: five values that guide how Itchy, Lil’ Pup, and all their friends treat one another every single day.
One of the most powerful things about the culture that inspired this series is that it does not ask you to look a certain way, come from a certain place, or like certain things before you are welcome. Everyone gets a seat. Everyone gets a story.
Plurville is home to Wobbits, Fizzles, Grumkins, Glimmers, and Tuffs, a whole world of creatures who look different, sound different, and see the world differently. Those differences are not problems to solve. They are what makes Plurville wonderful. Our stories show children, early and often, that the most interesting communities are the ones where everyone shows up as themselves.